Learnings
Food delivery isn’t the new kid around the block anymore - it’s a heavily saturated market that gets even more crowded and competitive as years go by. The biggest lesson I’ve learned during this project was to:
- Research and dig deep into current user frustrations
- Listen to customer wants and “dream” features are
- Identify what would increase customer loyalty while following your process
During the research and discovery phase of the project, I was able to unearth likes and frustrations that users had with their current preferred app, but I didn’t know the right questions to ask to find out more about the frustrations they were facing as well as what features an app would need for them to be loyal to it.
In addition to this, although I was able to follow my process, I know that I designed my wireframes and mockups so quickly that I forgot to take a step back to revisit my user flows more than once to dot my i’s and cross my t’s. This ultimately led to some missing screens for important processes and acknowledgement of user action.
If I Had More Time
If I had more time, I would’ve spent it more on user interviews to find out more features that users want out of their food delivery and meal planning apps. I’d also continuously look back on all the data I’ve accumulated to ensure that I don’t overlook anything.
This project was definitely an eye opening experience but as they all say, you have to make mistakes in order to learn.